To collaborate or not to collaborate, this is often the great question for a creative small business. Collaborative work can be incredibly valuable. And it can also be a giant pain in the neck. So how do you decide when to pull in a partner as opposed to going it alone?
Recently, Clear Summit Productions did a promotional video for Christian Record Services for the Blind. It tells the personal story of a woman who lost her sight and makes sure to share the value of what she receives from CRSB services with the people around her. This video was done collaboratively with Stenbakken Media and is a great example of collaborative work at its best.
Collaboration between Stenbakken Media and Clear Summit Productions on this project meant that neither company had to wrangle all the gear. And while one concentrated on audio intake, B-Cam, and moving shots, the other didn’t even have to think about those things. Instead they were free to concentrate on A-Cam and static shots. It was the best of both worlds from inception to final cut. The result? A very happy client!
Don’t be afraid to own your own work—sometimes a one-man show is the way to go for a creative project. But don’t be afraid to reach out for help either. In a win-win, collaboration can turn out a better project with less heavy lifting by each person involved.