How Powerful is Video as a Marketing Tool Anyway?

Everywhere we look nowadays we see video pushed as a growing marketing tool. Pushed so much, in fact, that it seems like video must be imbued with superpowers. Is video really that great of a way to reach potential clients? Or are the ones pushing it simply video service companies and videographers looking for a potential gig?

According to a recent survey by Wyzowl, there is some solid advertising weight behind all the claims about the power of video:

•  72% of people surveyed would rather learn about a product or service by video than by words written on the same page

•  85% of people surveyed would like to see more videos from branded companies

•  83% of people surveyed would consider sharing a branded video—that’s advertising, video folks!—if they liked it

Those are some serious numbers! On Facebook alone, there are over a half a billion people watching video every single day.

Whether you are a large company or a small family-owned venture, don’t ignore the power of video. Make some room for short branded videos in your budget and use them to stand out in your social medial marketing.